Senior Product Manager

The Senior Product Manager will work within the Marketing and New Product Development (NPD) team on projects across the Silicone and Wound portfolio:

  • Marketing planning, strategy and execution
  • Market intelligence and research
  • Product launch and research
  • Measuring effectiveness
  • Actively participating and working within cross functional teams
  • Budget management
  • Personnel management as appropriate

MAIN DUTIES AND RESPONSIBILITIES

  • Responsible for the collation of all information related to the product or brand area
  • Analyses information and trends and develops actionable conclusions
  • Uses the information and insights to develop the product or brand plan
  • With managerial support and guidance identifies product/brand positioning and appropriate market segmentation techniques
  • Establishes quantitative and qualitative objectives for the product/brand
  • Develops an appropriate strategy for the brands/products taking into account the product life cycle
  • Identifies and implements tactics that will achieve the strategy
  • Monitors the effect of campaigns, feeds back to the department and other stakeholders using reports that demonstrate progress toward goals
  • Identifies opportunities and threats relevant to their products and brands
  • Ongoing maintenance of key portfolio materials such as sales aids, detail aid, web content, 3rd party communications and other relevant materials
  • Responsible for Post Market surveillance and works alongside Quality and Regulatory to maintain compliance of products with relevant standards and regulations
  • Identifies and builds relationships with key internal and external stakeholders
  • Partnering and or leading NPD projects through the stage gate process
  • Works with clinical lead to ensure alignment and integration of plans to meet objectives for the year
  • Presenting plans and new products
  • Identification and partnering in the development of product/brand KoLs
  • Manages and maintains budget. Ensures updates are provided regularly. Ensures budget remains on track throughout the year
  • Works with NPD group to ensure pipeline is aligned to strategy and customer needs are defined and met
  • Manages external suppliers and agencies
  • Is first point of contact for relationships with suppliers and effectively manages communications internally and externally
  • Influences sales team to align with product/brand plans
  • Plans and manages product launch events
  • Commissions and manages third party agencies to deliver required outputs
  • Provides management support for Marketing Apprentices or Executives when appropriate
  • You will be required to attend events, exhibitions and conferences which may necessitate overnight stays
  • You will behave in a professional manner at all times and you will build professional relationships with customers that will enhance the Company’s quality image

Essential

  • Proven relevant product (medical devices) marketing experience
  • Excellent project management abilities
  • Excellent copy writing and proof-reading skills
  • Excellent communication and interpersonal skills
  • Able to demonstrate collaborative working on projects
  • Strong relationship builder – key partnerships, external agencies etc
  • Confident presentation skills
  • Able to demonstrate initiative and success
  • Experience of working across cross functional groups
  • Able to interpret and analyse data
  • Excellent IT and time management skills
  • Must possess a “can do” attitude
  • Able to demonstrate attention to detail

Desirable

  • Experience in ostomy or continence markets
  • Experience managing product change control, specifically labelling updates for MDR or UKCA and associated considerations

If you require any assistance or adjustments to be made when either applying for a position or attending interview, please e-mail us hr@clinimed.co.uk or give us a call on 01628 859726 and one of our team members will be happy to assist you.

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