Senior Product Manager

The Senior Product Manager will work within the Marketing and New Product Development (NPD) team on projects across the Silicone and Wound portfolio:

• Marketing planning, strategy and execution
• Market intelligence and research
• Product launch and research
• Measuring effectiveness
• Actively participating and working within cross functional teams
• Budget management
• Personnel management as appropriate

MAIN DUTIES AND RESPONSIBILITIES

• Responsible for the collation of all information related to the product or brand area
• Analyses information and trends and develops actionable conclusions
• Uses the information and insights to develop the product or brand plan
• With managerial support and guidance identifies product/brand positioning and appropriate market segmentation techniques
• Establishes quantitative and qualitative objectives for the product/brand
• Develops an appropriate strategy for the brands/products taking into account the product life cycle
• Identifies and implements tactics that will achieve the strategy
• Monitors the effect of campaigns, feeds back to the department and other stakeholders using reports that demonstrate progress toward goals
• Identifies opportunities and threats relevant to their products and brands
• Ongoing maintenance of key portfolio materials such as sales aids, detail aid, web content, 3rd party communications and other relevant materials
• Responsible for Post Market surveillance and works alongside Quality and Regulatory to maintain compliance of products with relevant standards and regulations
• Identifies and builds relationships with key internal and external stakeholders
• Partnering and or leading NPD projects through the stage gate process
• Works with clinical lead to ensure alignment and integration of plans to meet objectives for the year
• Presenting plans and new products
• Identification and partnering in the development of product/brand KoLs
• Manages and maintains budget. Ensures updates are provided regularly. Ensures budget remains on track throughout the year
• Works with NPD group to ensure pipeline is aligned to strategy and customer needs are defined and met
• Manages external suppliers and agencies
• Is first point of contact for relationships with suppliers and effectively manages communications internally and externally
• Influences sales team to align with product/brand plans
• Plans and manages product launch events
• Commissions and manages third party agencies to deliver required outputs
• Provides management support for Marketing Apprentices or Executives when appropriate
• You will be required to attend events, exhibitions and conferences which may necessitate overnight stays
• You will behave in a professional manner at all times and you will build professional relationships with customers that will enhance the Company’s quality image

Essential

• Proven relevant product (medical devices) marketing experience
• Excellent project management abilities
• Excellent copy writing and proof-reading skills
• Excellent communication and interpersonal skills
• Able to demonstrate collaborative working on projects
• Strong relationship builder – key partnerships, external agencies etc
• Confident presentation skills
• Able to demonstrate initiative and success
• Experience of working across cross functional groups
• Able to interpret and analyse data
• Excellent IT and time management skills
• Must possess a “can do” attitude
• Able to demonstrate attention to detail

Desirable

• Experience in ostomy or continence markets
• Experience managing product change control, specifically labelling updates for MDR or UKCA and associated considerations

If you require any assistance or adjustments to be made when either applying for a position or attending interview, please e-mail us hr@clinimed.co.uk or give us a call on 01628 859726 and one of our team members will be happy to assist you.